How many times have I heard this question!  In fact, how many times have I personally ASKED this question!!  After years of consistent hits, near hits and misses, I have decided to put my old school research skills to work.

I spoke to casting directors, agency producers, agents and directors and OVERWHELMINGLY their answer was:


Wait…..It’s not me? I don’t understand!

Well, here is the bottom line, as it was communicated to me:

 Once you make it into callbacks, you know one thing:

You were chosen

You were “director’s choice”, “agency choice” or “director & agency choice”

What does that mean?  That means that when the director was sitting in his office (or at home) reviewing the audition tapes, there was something about your performance, your look and/or your aura that made the director choose to see you at the callbacks.

That also means that the agency folks sat down and watched as well.

Next, those two sides compare notes and see which actors land on both lists.  Also, actors that landed on just one list are also called in most times.

Fast forward to the callback:  There will be a mixture of the three choices present.  Inside info: If casting hands you a casting sheet with your pic on it for review,  look for  the code that will let you know if you are D (director), A(agency) or D/A (both)choice! Sometimes they use symbols…and many times we actors never find out! Don’t fret!

When you enter the room remember: You don’t know what is really going on behind that door!  That is, they team may be in a heated discussion over the direction of the spot and the necessary look for the talent.  It is an assumption that the Director knows EXACTLY what he or she is looking for.  In fact, in most cases, the decision is made by the entire team!

TRANSLATION: There are lots of cooks in the kitchen!!

The next step is the most important step.  After all, you are now armed with a little more insider’s information!

What is the most important step?



The truth is, there is no secret weapon, magic bullet, inside information or buddy of a casting director that can single handedly determine whether an actor books a spot!


Congratulate child for getting up and walking into that audition room! 


As mom of three actors…Well, two actors and one loud toddler who happens to audition and book, managing expectations is a part of my repertoire!  I have found a very simple way to keep the HIGH highs and the LOW lows away from the kids.  I CLOSE MY BEDROOM DOOR AND POUND ON MY BED!!!  YES, this business can be unfair, objectifying and hurtful. BUT, it can also be gratifying, exciting and fulfilling.  How fun it is to fly out of state, film for an extended period of time, return to school with stories and treats for your classmates and friends!  But how horrifying it can be to attend the premiere, watch the movie in the midst of a large audience, only to see that your child’s role has been truncated to a non-verbal role, what is referred to at times as “furniture” in a scene.  WHAT DO YOU DO?  Well, this situation has actually happened in our family!

My ground rules are:

1.  Revel in the experience of traveling, touring a new city, meeting new people, and experiencing a new environment.

2.  I don’t discuss the “what ifs” with my children. “What if they fly you around the world for all the premiers?!?!?”, “What if this is THE ROLE that catapults you into super stardom?!?!?!” lalalalala.. “What if the cut you completely out of the movie/tv show/commercial?!?!?!?”

3.  Once the project is done, I don’t chat about it with the kids. We move on.  Now, I can assure you that my hubby and I are processing whe what if’s together, away from the kids!

4. Last but not least, I TiVo the project and watch without the children. In fact THEY NEVER KNOW when a new project is set to air.  I just don’t put it on their mental calendar!

5. Remember that this business is a parallel universe!  In my mind, it’s not REALITY.  Being a Disney star or the next indie ingenue will not change the essence of your child.  What DOES make a well rounded, interesting actor, in my opinion, is a child with passions, interests and desires.

Instead of focusing on the next project, let’s focus on the next passion!!





Hey all!
Another school year has started and the planets are aligning perfectly! Besides being the mommy of an 8th grader, 5th grader and preschooler, I have also been busy taking notes on set to pass on to you all! I just wanted to take a moment to thank you again for joining! . I am eager to continue sharing tips and inside information about the commercial, modeling and film biz!

Each month I will be giving away different items and/or services. For the September 2012 giveaway, join me on, because I am giving away 5 FREE consultations to 5 lucky folks, once I reach 2000 followers! So spread the word and join Twitter!

Also, for those that join me on Facebook,, I am giving away a FREE headshot session with my prestigious photographer/husband, Afshin Shahidi!

Join me ~ Join the conversation!


Commercial Mommy AKA Keri!!

The “First Family”…begins airing in September…Stay tuned!!


Child Actors and Unspoken Stress!

On March 28, 2012, in Blog, commitment, Home, by admin

Child Actors and Unspoken Stress:  The Perils of Focusing on One Family Member’s Career

Every day I wake up, knowing that I will be juggling mommy hood, woman hood, wife hood and business affairs.  Like most families, we find a way to make it work.  Adding the layer of being an actor and a mommy to working actors makes life…interesting, to say the least!  What happens when our children exhibit signs of stress or exhaustion?  How do we recognize these signs and what should we do about it?

I have always been a fan of having my children have casual conversations with trusted relatives.  Auntie can ask, “How’s it going, balancing school and auditions?” and get a truthful answer.  A child therapist can also assist.  It never hurts to “check in” with your child, to see that they are driven by passion and not obligation.
Jennifer Garner Alicia Silver Stone Yara Shahidi- Cast of Butter

As parents, we may not be aware of all of the pressures that child actors feel.

YES. They have scripts to memorize, often on short notice.

YES. They have to juggle school and acting.

YES.  They may not be able to play on their school’s athletic teams.

But have you thought about the rest?

Are their earnings responsible for the family rent?

Do their career ambitions split up the family for months at a time?

Would they feel like a disappointment if they decided to stop acting?

Do they have to audition for parts that they are not comfortable with, just hoping for a paycheck?

Do they feel guilty about the attention they receive?

These situations are very real for many families, and right or wrong, they need to be addressed.

How have I addressed potential issues with my family?

  • We are all based in Los Angeles and live together.  Both my husband and I are self employed.
  • We do not mix finances.  The children know where their money is and when it is necessary to use it (PR, agent’s fees, etc.)
  • They are not responsible for any family expenses, but ARE responsible for items that they desire that are outside of the family budget.
  • We go out of the way to book out for vacations, to prove to them that we can have a NORMAL life.
  • We discuss all auditions before they are confirmed.  We have passed on MANY!
  • We continuously involve them in new activities, not to increase acting opportunities, but to increase life experiences.

And finally, we are prepared for the day that they decide to change their desires… hard as it may be for us to accept, it is our obligation as a parents to LISTEN to our little actors…..our children.

What have you done to decrease stress for your child actor?








Introducing Featured Actresses: Celina & Yesenia

On January 12, 2012, in Blog, by admin

In September, I held a competition on my blog- the grand prize? A headshot session with my husband Afshin Shahidi. We had the privilege of working with Celina & Yesenia Jaurez.  From the early age of 3, Celina has directed, produced and starred in many shows from her playroom with her family and favorite dolls. Now As a blossoming 13 year old, Celina is dancing in live performances with audiences bigger than just her family and attending the performing arts academy at the YMCA.  In her free time she enjoys reading, writing and being silly with her sister.

Yesenia was born in Sunny California! Like her sister since her early toddling years she has starred in her sister’s shows her toy rom with the family and other furry friends. Yesenia, now 11, is focused on building her resume. She is involved in dance,  plays, and feature films.  Last summer, she attended a summer program at CASA 0101 with actor Eddie Paddilla.  In her free time she loves to be a silly tween and get lost in books.

For More info on these beautiful young ladies visit:

Yesenia’s Facebook
Celina’s Facebook


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